The Growth Theory - Grow your ecommerce or DTC brand.

Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets

Episode Summary

In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep. In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales.

Episode Notes

In this episode Andrei and Aaron talked about:

• Growing Hush Blankets to 8-figure revenue in less than 3 years
• How their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their business
• The Pros and Cons of a Kickstarter campaign that raised over $1M
• Saving $1M a year through running your own fulfilment center
• Using advertising platforms responsibly

Aaron Spivak on LinkedIn 

Aaron Spivak on Instagram

Hush Blankets

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